It’s the start of the new year, and I’m happy to announce that I’ve partnered with some long term friends in the industry to invest in, acquire a percentage of and officially become the CMO for PressWhizz.
What is PressWhizz?
PressWhizz is an AI-powered publisher marketplace founded by some of the best link building experts out of Europe, including Nemanja from PBNFox and founder Dusan from Delta Digital.
The platform comes fully developed with everything you need for digital PR, links and content inside! Including full integration with Ahrefs and Moz, some of the biggest publishers in the world including the NY Times, Techcrunch and Business Insider, and you get automatically assigned an expert personal assistant that can help you in everything from choosing the right sites to making sure your anchor text keywords are perfect!
Why You Should Use Our Marketplace
Unlike all of the other marketplaces and service providers in the industry who put profits first, we broker deals with publishers for the lowest possible amount upfront then put a cap on the profit the publisher can make and the fee the platform charges to save you as much money in the process as possible.
We’ve incorporated AI into every part of the equation, meaning we only need 12 full time team members including myself and the CEO, and delivery times for everything are averaging under 48 hours after ordering!
For the whole of February as well, I’ll be offering special offers to anyone who does a minimum link spend throughout the month with PressWhizz – Just signup or book a call thru my page here.
What I Am Working On For The Future of PressWhizz
We already have 2 fulltime developers working on the project, the marketplace is already making over 6 figures per month in under 6 months and we are hyper focused on expanding the nearly 20,000 publishers we’ve already got listed on the marketplace to well over 10x that number very shortly…
With that being said, we have a LOT of projects within this project coming your way with something for everyone to look forward to:
- Launching with team members locally in Australia, Brazil, Canada, Denmark, Germany, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Singapore, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates (We are already in the US and UK) – If you want to join the team in one of these countries as a sales and account manager, then get in touch with SEO.Careers.
- Adding additional services to the roster platform such as Custom Outreach done by our inhouse AI, tier 2 links to custom order and a monthly packaged digital PR service!
- Launching the PressWhizz Podcast with a real life studio, some of the best guests in the industry and a host you have probably definitely heard of!
- Releasing FREE YouTube videos, webinars and presentations on everything to do with link building, where Google is moving with links and authority, strategies, techniques and so much more, all sponsored by PressWhizz.
- Building a suite of FREE and private tools almost all of which have AI features to make every part of the process of running your SEO campaigns that much easier.
- Automated competitor link analysis with our custom AI to filter and suggest the best links that you can immediately steal with PressWhizz!
And we have already launched so much too! Right now you can:
- Filter sites and pages with your specific keywords on them or that are ranking in Google and apply it to your search with our own custom search engine called “Search by Keywords” where we scrape sites that accept link insertions for pages with your keywords already present and ready to build links for!
- Automated blacklist feature where you simply input your site, and we’ll automatically remove any sites from our marketplace that your site already has links from, and soon you’ll be able to upload your own domain blacklists too.
- We already give you ALL the domain metrics, updated every 48 hours with full charts from both Ahrefs and Moz so no need to pay for or use third party tools, it’s all in your dashboard (see below).
Where I Think Link Building & SEO is Headed
SEO is no longer about who can build the most links the fastest. It’s about who can play Google’s game better than Google itself. Making sure your links aren’t getting neutralized, your anchors are chosen correctly, everything comes in at a natural looking velocity and you outperform competitors across the board.
So, here are five points I wanted to share with you to drill in the realities of building links vs. the propaganda that comes out of the Google and “white hat” camps.
1 – SEO is Now More About Strategy Than Just Scaling Links
You can’t just bruteforce your way to rankings anymore. The smartest SEOs are the ones:
- Building authority through PR, not just backlinks.
- Leveraging AI without becoming dependent on it.
- Focusing on the right links, not just more links.
- Making sure every link they build looks natural and has a strategic purpose.
The people who will dominate in 2025 are the ones who stay ahead of these changes and, of course, the ones using PressWhizz to get the highest quality links at the best prices. 🚀
2 – Google CANNOT Detect Paid Links
It’s been nearly three years since Google announced in the December 2022 link spam update that “it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.” –
And ever since then, the link industry has only grown, and quite significantly at that too! Especially with the algorithm being more and more tuned towards authority as being the ultimate arbiter of rank, trust, anti-spam and even fact checking in many cases.
Yes, it is definitely the case that more links are now “neutralized” than ever before (aka, they don’t pass rank) but it also means that links are a lot less toxic now too – So you get to balance out the fact that some links might not pass the juice you think they will, but it’s very unlikely that they’re going to actively harm your page, or at least not your entire site if they do so.
3 – Link Insertions & Niche Edits Will Keep Working (If You Know Where to Get Them)
Guest posts will always have a place, but Google has been cracking down on obvious “sponsored content” placements. Meanwhile, contextual link insertions in aged, high-authority content are flying under the radar beautifully.
- Trusted editorial placements > mass guest posts.
- Relevance vs. Authority – Authority usually trumps relevancy, but you still need page level matches across the board, unless that page happens to be a DR80+ with 2k+ quality referring domains…
- Diversification is key. You still need a mixture of types of links to make sure you don’t trigger any anti-spam algorithms.
If you’re not buying from platforms like PressWhizz, you’re either overpaying or risking your links disappearing overnight. Simple as that.
4 – Google’s War on PBNs Is Not Stopping, but Smart PBNs Will Survive
Google hates PBNs. But do they still work? Absolutely. The trick is building them properly.
Old school spammy PBNs with obvious footprints? Dead.
High-quality aged domains built as legit sites with unique branding? Still ranking like a dream.
5 – AI, Trust Signals, EEAT & The Future of Link Building
AI generated content is flooding the web, and Google is scrambling to keep up. But here’s the thing: Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework isn’t really about content, it’s about signals. And what’s the strongest signal in SEO? Links.
Here’s what’s coming next:
- AI content won’t rank without strong link signals. Google can already detect AI generated fluff through low quality systems alone, but it can’t ignore authority backlinks propping up a page. If you’re relying on AI to churn out articles without a solid link strategy, you’re going nowhere, unless you’re a pSEO god*
- “Quality” backlinks will get redefined. It’s no longer just about DR and traffic; relevance, topical authority, and legitimacy will matter more. That means:
- Links from real, active businesses > Expired, repurposed domains.
- Editorial citations from journalists > Guest posts on spammy blogs.
- Co-citations and brand mentions (even Nofollow and similar tags) will play a bigger role.
- AI-assisted link building will dominate. But human strategy is still the difference-maker! Google’s algorithm evolves, but human psychology (why people link, relationships and financial objectives) doesn’t.
- Google’s “authority sites” experiment is getting out of control. Right now, it’s favoring big brands, but that opens the door for parasite SEO at an unbelievable scale. If you can’t beat them? Leverage them.
The future of SEO is clear: Smart link builders will crush lazy content marketers. The people who combine AI content, positional branding, and strategic backlinks will dominate. Everyone else? Stuck in the Google sandbox wondering why their “quality content” doesn’t rank.
Regards,
P.S.
If you are a publisher looking to get your site listed with us, just click this link to signup as a publisher and start making some serious money asap!
