How to Use Google Keyword Planner

Keyword data is very useful in today’s digital marketplace. However, without any support, researching keywords is largely a guessing game. The Google Keyword Planner is a tool designed to give information about which keywords to use for your business.

The tool was created to be used simply with Adwords advertisers, so there are a number of features geared specifically towards that. Although some of these are useful, many of them only apply to you if you plan on using it for that purpose. The Google Keyword Planner also has a number of features that will help you get the most SEO out of your keywords.

The Google Keyword Planner replaces the Google Keyword Tool, offering the user more functionality and features, giving better results, and making users’ keyword experience simple and convenient. If you don’t know what we mean and have never used a keyword tool, you’ll want to get the Google Keyword Planner now!

Getting Started with Google Keyword Planner

You will need to sign into your Google Adwords account, since this is required to run the Google Keyword Planner and where it will operate from. Once logged in, you will want to click on ‘Tools and Analysis’ and then select the ‘Keyword Planner’.

Once you’ve chosen the Google Keyword Planner you will be given access to four different tools that you can use, three of which are crucial for doing beneficial SEO keyword research. The fourth is for getting traffic estimates for a list of keywords, which is useful for Adwords advertisers but not for regular SEO keyword research. The three most useful features of the Google Keyword Planner are the ability to get new ideas for keywords and ad groups, the volume of searches for a list or group of keywords, and new ideas for keywords by multiplying your existing keyword list.

Planner Tools

The Google Keyword Planner comes with a variety of useful tools to help us with our SEO keywords. In order to make the most of the Keyword Planner, you want to use the proper tools when you need them, ensuring you tackle keywords the right way. Ultimately, choosing the right tool will depend on what you want to do. Below, we’ve outlined the three main tools you’ll need for keyword research.

#1: ‘Search for new keyword and Ad group ideas’

This is probably your most commonly used tool, as it helps you find new keywords to use. This is integral for finding your market and staying in your niche. When you use this tool, you will want to give the Google Planner as much information as possible to ensure that it works properly and generates useful keywords. Here, you can specify your product or service keywords, landing page, and product category. This all helps you specify your niche and ensure you bring back related results.

You then want to target your search market more clearly. Using the Google Keyword Planner is easy because it outlines all of these criteria beforehand. You will want to select a country, language, and search engine within the targeting section to ensure you target the proper geographic and search engine market.

This targeting section also features a negative keywords option, which allows you to input keywords that you don’t want to apply to your advertisement. This way, you can have the Google Keyword Planner avoid certain keywords for you, helping you ensure you target the market you intend to. This also helps make sure you don’t target the wrong groups.

From here, you can use a variety of options to customize your search for keywords. By tailoring your responses, you can save time and energy to quickly get the keywords you need. This helps you do your research much faster and acts as a guide to help you on your way.

#2: ‘Get search volume for a list of keywords or group them into ad groups’

Once you’ve collected a number of keywords related to your topic, you will want to use Google Keyword Planner to help give you useful information on these keywords. This feature gives you information on the search volume of your keywords to help you determine which ones to focus on for best results. The Google Keyword Planner shows you exact matches, which is typically the information you want for this task. With information on the volume of searches for each keyword, you can then create content and SEO your pages to make sure you get results.

#3: ‘Multiply keyword lists to get new keyword ideas’

Frankly, this feature either pumps out gold or garbage; and typically you have to sift through the trash to find the gem. Google Keyword Planner is intuitive. It knows that keywords searched change and that there are multiple ways of phrasing things. In order to cover all your features, the Keyword Planner will let you input lists of keywords, and will then use these different lists to generate results. Many of the results will not be useful, and won’t mean anything; but every once in awhile you’ll get one that is great. Try it in the previous tool and find out the search volume, then use it!

Applying Your Google Planner Results

No matter which tool you use, you will be brought to the Keywords Results Page, which gives you all of the pertinent information on your searched keywords. This is the information you need to use to make your keywords work effectively for you.

Once you have your results, the Google Keyword Planner still gives you the targeting and filtering options you had prior to your results. This helps you adjust your results page to what you want, filtering out and ignoring information you don’t want and focusing on what’s important.

Your keywords will be organized into two main tabs, ‘Ad group ideas’ and ‘Keyword ideas’. The Keyword ideas tab gives you a range of important information for making your decisions about which keywords to use and focus on. It gives you the search terms you entered for the search, the list of keywords Google suggests sorted by relevance, the average amount of organic searches that keyword gets per month, a graph tracking the search volume of the keyword for the last twelve months, an indication of the competition for that keyword based on how many people are bidding on it, and a suggested bid amount for the keyword. All of this information breaks down how Google perceives and users interact with that keyword, helping you make decisions about which ones to target.

While many people advise not to bother with the Ad group ideas section and skip straight to keyword ideas, Ad group ideas can be very beneficial and we advise you use it. These Ad groups are related to the various marketable products and how advertisers break down these products into categories. If you are targeting SEO for advertising, you will for sure want to consider this. However, even just for SEO, these groupings have a lot to do with how we group and categorize products.

Using Ad group ideas to get thinking about other keywords and how people search will help you find keywords directly. It will also help you think outside the box and consider the ways people are trying to find your content. It’s important to remember that these Ad groups serve as niche markets for products, and using this to your advantage can be extremely beneficial. Especially if others aren’t taking advantage of the same thing.

You can also go further in and see keywords for each specific Ad group. This can help you find valuable keywords that you would have otherwise missed, that can be related to your keywords and content. Since traffic and searchability are paramount, you’ll want to maximize this as much as possible and use all the resources you have.

Choosing Keywords

Although ultimately this is up to you, Google Keyword Planner does most of this for you. It finds the keywords and gives you all the relevant information you need to use them effectively to maximize your SEO. With information on the search volume, competition using this keyword, suggested bid, and the keywords competing with yours, you should be able to effectively choose keywords all the time that will show solid SEO results. Using Google Keyword Planner is essential for optimizing your SEO tactics, and ensuring you do so in a timely, organized, and logical manner. If you can effectively use the Google Planner tools and results, you will quickly see results.

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